by Greg Colquitt | Jan 13, 2022 | Blog, Ski Industry News
Let’s be clear about something. Being a tourist in a ski town is not a bad thing. It’s easy to point the finger at tourists as the source of all things bad when you’re a local. In a lot of ways, yes, there’s a reason for the finger...
by Jack McNary | Jan 12, 2022 | Blog, Ski Industry News
Is it a technology of the future, or just a footnote? As we enter another dry stretch typical for the month of January for most of the west, the thought has probably occurred to most of us: “Isn’t there anything that can be done to help make the lean parts of the year...
by Dan Giesin | Jan 11, 2022 | Ski Industry News
The Wasatch Mountains of Utah are known around the ski world for three things: Bottomless powder Challenging terrain Unsurpassed luxury You can find any of the first two items at any of 11 resorts that are scattered throughout the range, but you only can find the last...
by Dan Giesin | Jan 4, 2022 | Beginner, Blog, Expert, Intermediate, Ski Industry News
Talk about going from 0 to 60 in nothing flat! The month of December 2021 dawned in the Sierra Nevada range with a less-than-minimal snow coverage at most ski resorts — the big exception being Mammoth Mountain, which was carefully husbanding the remnants of a huge...
by Jack McNary | Jan 4, 2022 | Blog, Expert, Ski Industry News, Ski Resort Marketing
Why you should bootpack that extra bit We all ski for different reasons – for some of us, it’s to enjoy the beauty of the mountains on a gorgeous sunny day, reveling in the warmth of the high-altitude sun and the wide-open groomers. For others, it’s about charging...
by Greg Colquitt | Dec 30, 2021 | Blog, Ski Industry News
It’s not about business. It’s about fun. This is a simple idea, but for adults burdened by the lessons of life, achieving fun can be much easier said than done. Teaching kids requires a suspension of both reality and expectations. Is snow frozen water or...
