by Jack McNary | Feb 1, 2022 | Blog, Intermediate, Ski Industry News, Ski Resort Marketing
Buttery, corduroy goodness As it’s a few more days until we get the next round of the fluffy stuff, it pays to have something else to do on the mountain. The bumps start to get a bit hard, our friend the sun can start to affect the slopes below, and all but the most...
by Dan Giesin | Feb 1, 2022 | Beginner, Blog, Expert, Intermediate, Ski Industry News
The XXIV Winter Olympic Games get underway on Thursday (U.S. time) in and around Beijing, and the whole world is expected to tune in with great anticipation and wonderment. But enough about politics. Nearly 3,000 athletes will be on hand to slide, skate, jump or do...
by Dan Giesin | Jan 25, 2022 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
Everyone who has spent any time on a ski hill has a story to tell about skiing too fast. One friend of mine — we’ll call her June — was skiing at a popular and well-known resort a few years ago, zooming down a super-long, top-to-bottom groomer when she encountered...
by Dan Giesin | Jan 20, 2022 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
Camping in the great outdoors is one of the better ways — if not the best — to get rid of some of the angst that seems to rapidly accumulate in our modern times. Throw in a little skiing and you’ve got makings of paradise on earth. But short of going the full...
by Dan Giesin | Jan 4, 2022 | Beginner, Blog, Expert, Intermediate, Ski Industry News
Talk about going from 0 to 60 in nothing flat! The month of December 2021 dawned in the Sierra Nevada range with a less-than-minimal snow coverage at most ski resorts — the big exception being Mammoth Mountain, which was carefully husbanding the remnants of a huge...
by Dan Giesin | Dec 28, 2021 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
There’s a ski hill in California’s central Sierra Nevada that’s so big they have a word for it: Mammoth. And with 3,100 feet of vertical and 3,500 acres of skiable terrain accessed by an efficient lift system (a two-stage gondola and 22 chairs lifts, 10 of them of the...
